This project was for a really fun collaboration between Lug USA and Care Bears for a collection of handbags and accessories. I worked with the marketing and sales teams to come up with the marketing and advertisements for the collection. This included everything from editing product images, to website banners, emails and social media posts.

I also created multiple animations with After Effects for teasing the collection, announcing the launch of the collection, and showing off the Build-A-Bag feature that was new to the Lug website for this collection.

A screenshot of the Figma file showing the art direction and all of the assets is shown below.